Privacy Policy
This Privacy Policy is designed to explain how we collect, use, disclose, store, and protect your personal information when you access or use our websites, applications, and related services (collectively referred to as the "Services"). This Policy also outlines your rights regarding your personal data and the manner in which you may exercise those rights. By using our Services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.
1. Effective Date
Effective as of April 25, 2026.
2. Information We Collect
We primarily collect two broad categories of information from users of this Service: Personal Information and Non-Personal Technical Information.
Personal Information refers to any information that can directly or indirectly identify an individual, including but not limited to your full name, email address, phone number, mailing address, billing information, payment details, account registration information, and the content of your communications with our customer service team.
Non-Personal Information includes anonymous technical data that cannot directly identify you personally—such as your device type, browser version, IP address, website visit times, page browsing history, operating system, and other statistical usage data regarding this Service.
3. Personal Information Sources
We may collect personal information from the following sources:
Directly from you: We collect information you actively provide when you create an account, visit or use the Services, submit orders, communicate with us via emails, messages or customer support channels, fill out online forms, or otherwise voluntarily provide us with your personal information.
Automatically through the Services: We automatically collect technical and usage information through your device when you use our products or services, visit our websites, browse pages, or interact with our content. This information is collected through cookies, web beacons, pixel tags, and similar tracking technologies.
From our service providers: We may obtain your personal information from trusted third-party service providers we cooperate with. When we engage them to enable certain technical functions, operate business processes, or provide services on our behalf, these providers may collect or process your personal information in compliance with data protection laws.
From our partners or other third parties: We may receive your personal information from our official business partners, marketing partners, payment institutions, and other legitimate third parties, provided that these parties have obtained your information legally and have the right to share it with us.
4. How We Use Your Information
We only use your personal information for legitimate business and service purposes, including but not limited to the following scenarios:
Service provision and maintenance: To register and manage your user account, verify your identity, provide, maintain, optimize and update our Services, process your orders, complete product delivery, and handle after-sales services.
User communication and support: To respond to your inquiries, feedback, and service requests, send service notifications, order updates, system alerts, and other transaction-related messages.
Platform operation and optimization: To analyze user usage habits and preferences, improve the functionality, performance, and user experience of our Services, fix technical faults, and ensure the stable operation of our platform.
Marketing and personalized services: With your consent or where permitted by applicable law, to send you promotional information, product recommendations, and marketing content, and provide personalized service and advertising content tailored to your usage habits.
Legal compliance and risk control: To comply with applicable laws, regulations, and regulatory requirements, prevent fraud, unauthorized access, illegal transactions, and other risky behaviors, and protect the legitimate rights and interests of us and our users.
5. How We Disclose Personal Information
Except for the lawful circumstances stipulated in this Privacy Policy, we will never trade, sell, rent, or otherwise transfer your personal information to unauthorized third parties. We may disclose your personal information only under the following circumstances:
Disclosure to Service Providers: We may share your personal information with reputable third-party service providers who assist us in operating our website, conducting our daily business operations, and providing services to you; provided that these parties agree to sign confidentiality agreements and strictly maintain the confidentiality and security of your information. These service providers include, but are not limited to, platforms such as Shopify, as well as third-party vendors responsible for IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping services.
Disclosure to Business and Marketing Partners: We may share your information with legitimate business and marketing partners in order to provide specialized marketing services and targeted advertising. For example, we utilize Shopify to support personalized advertising initiated by third-party services, which is delivered based on your online activities across various merchants and websites. Our business and marketing partners will process your information in accordance with their respective independent privacy statements. Depending on your jurisdiction of residence, you may have the right to request that we cease sharing your information—based on your cross-platform online activities—for the purposes of targeted advertising and marketing.
Disclosure with Your Consent or Instruction: We may disclose your personal information to third parties when you actively instruct us to do so, explicitly request such disclosure, or voluntarily consent to it. Such instances include, but are not limited to: authorizing third parties to ship products you have purchased, and utilizing social media widgets or third-party login integration features on our platform.
Disclosure Within the Corporate Group: We may share your personal information with our affiliates, parent companies, subsidiaries, and other entities within our corporate group for the purposes of internal business operations, service optimization, and unified user management; all affiliated entities are required to comply with this Privacy Policy and applicable data protection laws.
Disclosure for Legal and Business Transaction Purposes: We may disclose your personal information in the context of corporate business transactions, including—but not limited to—mergers, acquisitions, asset transfers, corporate restructuring, or bankruptcy liquidations. Additionally, we may disclose your information to comply with applicable legal obligations; respond to valid legal requests (such as subpoenas and search warrants); enforce our Terms of Service and policies; and protect the legal rights, property, and safety of our services, company, users, and the public.
6. Data Security and Data Retention
6.1 Data Security
We adopt industry-standard technical and organizational security measures to protect your personal information from unauthorized access, disclosure, misuse, tampering, loss, and damage. These measures include data encryption storage, access permission control, regular system security detection, staff confidentiality training, and third-party security audits. However, no network transmission or electronic storage system can be completely secure, and we cannot guarantee absolute security of your data.
6.2 Data Retention
We will retain your personal information only for the period necessary to fulfill the purposes for which the information is collected, including the requirements of service provision, legal compliance, dispute resolution, and business record retention. When your personal information is no longer needed, we will securely delete, destroy or anonymize your data in accordance with applicable laws and regulations. For account data, we will retain your information during your account activation period, and process data cleanup after you cancel your account.
7. Third-Party Links
Our Services may contain hyperlinks, advertisements, widgets, and other content that direct you to third-party websites, platforms, or services that are not operated or controlled by us. This Privacy Policy only applies to our Services, and does not cover any third-party platforms and services.
We have no control over the privacy policies, data processing rules, and content of third-party websites. When you access and use third-party services through the links on our platform, your personal information collection and use will be governed by the third party’s independent privacy policy. We are not responsible for any data security risks and information leakage caused by your use of third-party platforms. We recommend that you carefully read the privacy policy of each third-party service you access.
8. Your Rights
Depending on applicable data protection laws in your region, you may have the following rights regarding your personal information:
Right of Access: You have the right to request access to and obtain a copy of your personal information that we have collected and stored.
Right of Rectification: You have the right to request us to correct or update inaccurate, incomplete or outdated personal information.
Right of Erasure: You have the right to request us to delete your personal information when the data is no longer necessary for the original collection purpose, or when you withdraw your consent.
Right of Restriction of Processing: You have the right to request us to restrict the processing of your personal information under specific legal circumstances.
Right of Data Portability: You have the right to obtain your personal information in a structured, commonly used and machine-readable format, or request us to transmit the data to other data controllers.
Right to Withdraw Consent: You may withdraw your previously granted consent for data processing at any time, without affecting the legality of processing conducted before the withdrawal.
Right to Opt-out of Marketing: You have the right to refuse to receive our marketing and promotional messages at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with the local data protection authority if you believe our data processing violates relevant laws and regulations.
To exercise your above rights, you may contact us through the official contact channels provided by us. We will verify your identity and respond to your request within the time limit stipulated by law.
9. Children's Privacy
Our Services are generally intended for use by adults aged 18 and above. We do not knowingly collect, use or disclose personal information from children under the age of 18 without the consent of their legal guardians. If you are a minor, please do not provide any personal information to us without the guidance and consent of your parents or legal guardians.
If we confirm that we have inadvertently collected personal information of children without valid guardian consent, we will immediately take measures to delete and destroy the relevant data. If you believe that we have collected children's personal information improperly, please contact us in a timely manner, and we will handle it promptly.
10. Cookies
Cookies are small text files that are stored on your device when you visit our website and use our Services. We use cookies and similar tracking technologies (including web beacons, pixel tags, and local storage) to improve your user experience, recognize your repeated visits, remember your preference settings, analyze platform operation data, and deliver targeted content and advertisements.
Types of Cookies We Use: We use necessary cookies that are essential for the normal operation of the Services, functional cookies that retain your usage preferences, and analytical cookies that help us analyze service usage. Necessary cookies cannot be disabled, while you can manage or disable functional and analytical cookies through your browser settings.
You can adjust your browser settings to accept, reject, or delete cookies at any time. However, disabling cookies may cause some functions of our Services to be unavailable or abnormal. You agree to our use of cookies in accordance with this policy by continuing to use our Services.
11. Changes to This Privacy Policy
We reserve the right to update, revise and modify this Privacy Policy from time to time in response to business adjustments, technical upgrades, and changes in legal requirements. When we update this policy, we will revise the "Effective Date" at the top of the document and publish the updated version on our official website or Service platform.
For material changes that significantly affect your rights and interests, we will notify you through prominent announcements on the platform, emails, or other effective means before the changes take effect. Your continued use of our Services after the effective date of the updated Privacy Policy constitutes your acceptance of the revised terms. Please check this policy regularly for the latest updates.
Contact Us
Shop Name: UK Designer Collection London
Phone: +44 2035563464
Email: info@ukdesignercollectionlondon.com
Shop Address: 322 Bethnal Grn Rd, London E2 0AG, United Kingdom
Opening Hours: Monday to Sunday: 11:00 AM – 7:00 PM
(GMT+00:00) Greenwich Mean Time
Response Time:We respond within 24 hours.